Yoobic

Case Study

Complete app redesign by Dandelion Design Hub

Solutions

Strategy, Brand Identity, Stationery, Digital, Product Design

Client

St. James's Place


Company

The AI-powered Frontline Employee Experience Platform, empower teams with an app for communication.

We became strategic partners, elevating their brand comprehensively through design, rethinking their digital presence, crafting ebooks, landing pages and digital ads, among other strategic initiatives.
A comprehensive brand study was undertaken, focusing on the exploration of various colors, typography choices, and design elements for the brand.

Through meticulous examination and creative experimentation visual components were considered to capture the essence of the brand effectively.

This study aimed to establish a cohesive visual identity that resonates with the brand's values and appeals to its target audience, ensuring consistency and versatility across different contexts and platforms.

We were enlisted to assist in developing their intricate data visualization solutions.

Recognizing the importance of conveying complex information in a clear and intuitive manner, we embarked on this task with precision and creativity.

Leveraging our understanding of both design principles and data analysis, we collaborated closely with the client to conceptualize and implement effective visualizations.

This multifaceted approach underscores our ability to provide comprehensive design solutions tailored to our clients' diverse needs.


Branding

Embracing the essence and growth of the brand, the stationery was crafted to embody its evolving identity.

From letterheads to business cards, each piece was designed with careful attention to detail, ensuring coherence with the brand's ethos and messaging. This stationery not only serves as a tangible representation of the brand's journey but also reflects its commitment to professionalism and excellence in every interaction.

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